Project Overview
MLB Opening Day doesn’t wait. Desert Peak Marketing wanted to be part of the moment — a social video timed to the first pitch of the 2024 season that felt celebratory, on-brand, and human. The deliverable was a 30–60 second motion graphics piece for organic social. The timeline was tight.
Project Scope
- Deliverables: mp4 file
- Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effect, Adobe Premiere Pro
- Role: Designer, Producer
The Concept
The structure follows a simple emotional arc: arrival, spectacle, celebration.
A hexagonal plate drops into frame carrying the Desert Peak Marketing mark and the Opening Day 2024 lockup — the brand planting its flag. Then the flood: baseballs fill the screen edge to edge, the kind of kinetic moment that earns the stop on a scroll. The energy peaks, then resolves into something personal — baseball cards for each DPM employee sliding across the frame. The league opener becomes a team moment. The sequence moves from brand to sport to people in under a minute, and that sequence is intentional.
The Process
The starting point was the DPM logo and color system. Everything else was built around it. After Effects templates provided the structural scaffolding — particle systems for the baseball flood, transition mechanics for the card sequence — each modified to match DPM’s visual identity and the tone of the piece. The baseball card treatment required individual assets for each team member, designed to feel cohesive as a set while still being personal.
The core challenge was tonal: baseball energy and corporate brand identity don’t naturally want to occupy the same frame. Too far toward sport and it loses the client. Too far toward brand and it loses the moment. The edit keeps both in check — the DPM mark is the anchor, the baseball imagery is the energy, and the employee cards are where those two things pay off together.
Outcome
A finished motion graphics piece delivered on deadline, ready for social deployment on Opening Day 2024. Static frame exports pulled from the sequence for supplementary use.