High school football season is not just about touchdowns and tackles; it’s also about building a strong online presence. One effective way this is accomplished this is through weekly social media graphics, which capture the excitement of the season. In this blog post, I’ll outline the designing of these graphics with a torn paper theme, using Ponderosa High School Football ‘s cardinal and gold colors, and incorporating football and jersey textures.
Design Theme: Torn Paper
The design theme revolved around the concept of torn paper. This approach gave the graphics an authentic, handcrafted feel, as if they were posters or flyers torn straight from the walls of the school. The torn paper design added a touch of nostalgia, making it instantly recognizable.
Color Palette: Cardinal and Gold
The cardinal and gold colors represent the team’s identity and school spirit. These colors are deeply ingrained in the team’s culture and are an essential part of the brand. Incorporating these colors into the graphics was a no-brainer, as it instantly created a memorable visual impact.
Textures: Bringing the Game to Life
Adding textures to the graphics was an exciting way to bring the game to life. We used these textures to create a sense of depth and excitement in the designs. Whether it was overlaying football laces, incorporating jersey textures, or using the texture of a worn-out football, these elements added an authentic touch to the content.
Weekly Graphics: Key Elements
- Game Date and Time: Ensuring that the date and time of the upcoming game were prominently displayed in bold fonts.
- Opponent: Including the name and logo of the opposing team added a competitive edge to the graphics, increasing anticipation amongst the fans.
- Team Logo: Featuring the team’s logo in every graphic to build a sense of unity and team spirit.
- Location: Don’t forget to mention the venue where the game is held, ensuring that fans planning to attend had the necessary information.
Consistency Is Key
For a successful social media campaign, consistency is crucial. I stuck to the torn paper theme, cardinal and gold color palette, and football textures throughout the season. This ensures that the graphics were instantly recognizable.
Tools: Photoshop