The annual high school football season is not just about touchdowns and tackles; it’s about community, school spirit, and tradition. One way to immerse fans in this thrilling experience is by designing captivating season passes. We will explore the creative process behind crafting high school football season passes, using the team logo, colors (cardinal and gold), and the home field address. To add a touch of nostalgia and character, I’ve also incorporated a distressed look to various design elements. Additionally, on the back of the pass, we will feature the full schedule, clearly indicating which games are home and which are away.
Elements
- Team Logo: The head of the season pass design is the team’s logo. The logo is meticulously placed on a cardinal badge, showing the stylized mustang head, symbolizing strength and determination.
- Football: The large vertically oriented football leaves no doubt about what sport this is for.
- Color Scheme: Cardinal and gold are not just colors; they’re the essence of the team’s identity. The cardinal red signifies passion, while the gold embodies the pursuit of excellence. We’ll use these colors to make the pass pop with energy.
- Home Field Address: The home field is more than just a location; it’s a sacred place where memories are made. To remind fans of where they need to be, we will include the home field’s address in a classic, bold font.
- Distressed Look: To infuse a vintage, nostalgic feel, we’ll incorporate a distressed look into various design elements. The distressed texture will give the season pass a sense of history and character, making it look like a cherished relic.
Process
- Choosing the Right Typography: For the pass title and address, we will opt for a classic serif font, providing an elegant touch. To enhance the distressed look, we’ll add subtle rough edges and wear marks.
- Integration: A football will take center stage. We’ll include a distressed texture on the various banner elements that gives it a slightly weathered appearance. This not only adds character but also makes it seem like a relic of the past, though it represents the present.
- Background: The cardinal and gold color scheme will be subtly blended in the background, giving the pass a vibrant, cohesive look.
- Schedule on the Back: On the reverse side of the pass, we will lay out the full schedule. The away games will be cast in cardinal, while the away games will be in white against a distressed blue-gray banner. The distressed texture will be applied to the schedule, providing a sense of historical significance.
- Finishing Touches: To complete the distressed look, we will add subtle scratches, aging marks, and a faux creased effect to mimic the wear and tear of time.
The Result
The design of our high school football season pass encapsulates the spirit of the team. The distressed elements add character, evoking nostalgia and a sense of history. On the back, the schedule is clear, with home and away games easily distinguishable.
The design of high school football season passes goes beyond aesthetics; it’s a celebration of community, school spirit, and tradition. By incorporating the team’s logo, cardinal and gold colors, home field address, and a distressed look, we create a pass that’s more than just an entry ticket. It’s a keepsake, a memory, and a piece of history. As fans hold these passes in their hands, they become part of something greater, the legacy of high school football.
Due to a change in how tickets are being sold/managed the booster club can’t use passes like this anymore, but I couldn’t resist presenting the design.
Tools: Photoshop, Illustrator, InDesign