Project Overview
This project is a exploration of a high school football season pass. The goal was to create a visually engaging, collectible design that celebrates school spirit, tradition, and community, while clearly communicating essential information like the team, home field, and full schedule.
The concept demonstrates a balance of branding, typography, layout, and visual storytelling, resulting in a design that functions as both an entry pass and a keepsake.
Project Scope
- Deliverables: Single-season pass concept including front and back design, featuring team logo, colors, schedule, and distressed textures.
- Tools: Adobe Photoshop, Illustrator, InDesign
- Role: Designer, Creative Director
Design Challenge
The challenge was to design a season pass that:
- Communicates team identity clearly through color, logo, and typography
- Presents the full schedule in a readable, visually appealing format
- Evokes nostalgia and community pride with a distressed, vintage style
- Balances functional layout with decorative, collectible qualities
The design needed to feel like a tangible keepsake while remaining clear and legible for fans.
Concept and Design Approach
Core Visual Elements
- Team Logo: Positioned prominently on a cardinal-colored badge, representing strength and identity
- Football: Central, vertically oriented, leaving no doubt about the sport
- Color Scheme: Cardinal red for passion, gold for excellence, applied to both graphics and background
- Home Field Address: Displayed in classic serif typography for clarity and emphasis
- Distressed Look: Subtle textures, scratches, and faux aging applied to give a vintage, collectible feel
Typography and Layout
- Title and address use a classic serif font with rough edges for a distressed aesthetic
- Front layout balances the logo, football, and color accents to draw the eye
- Back layout presents the full season schedule, differentiating home and away games with color and banner treatment
Textures and Finishing Touches
- Background colors subtly blended for a cohesive, vibrant appearance
- Overlays on banners and football elements to suggest wear and history
- Subtle scratches, aging marks, and faux creases create a sense of authenticity
Outcome
The final season pass concept:
- Captures team identity and school spirit through cohesive branding and color use
- Uses typography, layout, and textures to create a nostalgic, collectible feel
- Presents game information clearly while enhancing visual engagement
- Functions as both a practical pass and a memento celebrating high school football tradition
Although the booster club ultimately changed ticketing methods, this design demonstrates how careful attention to visual hierarchy, branding, and layout can transform a functional item into a memorable piece of design.