This was the beginning of a personal series of work designed for Estes Park Brewery.
The Estes Park Brewery got started in 1994, in Estes Park, Colorado. They have a stereotypical logo for a brewery, a circle or crest with a ribbon draped in front with the brewery name.



I wanted to work up something with a more modern style. A logo that reflects the Rocky Mountain town of Estes Park, including it’s high elevation. In my initial sketches I started with the traditional kind of designs, which I had to rethink my approach.



In the simplest definition it’s about the beer and the mountains. So I tried to make a design that reflects that, beer, and mountains.









Tools: Illustrator