Logo development exercise taken from prompt on FakeClients.com
We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very young as we have just finished the Kickstarter campaign for our Bluetooth-enabled mattress. We don’t have a good logo yet and we actually need one before the end of this week because the pre-ordered mattresses are going into production next week.
We would like to have a simple, easily recognizable icon for our logo. The logo should be able to be easily embroidered on the mattresses, so no complex designs. We are already developing an app to go with it so it should work on smaller screens and in an app store. The icon should appear fun and not too serious.
Below, we have listed some of our competitors with logos that we like:
- Casper
- Helix Sleep
- Tuft & Needle
Initial sketches and ideas revolved around Roman symbols. Playing on the Latin name origin. Further exploration included the moon, phases of the moon, and circuitry. Then more circuitry ideas, in combination with other sleep iconography, with the final result in PMS 660, and white on a PMS 660 field.
Tools: Illustrator